This About Page isn’t really about YOU, it’s about showing your dream client how you can help THEM! Here’s how to do that, step by step.
1. Describe The Problem. Deeply connect with her specific problem–so much so that it feels like you are reading her mind. Use her words, and let her know that you GET her problem. But don’t be too depressing!
Example: You’ve got these amazing ideas, but you’re struggling to follow through to completion. You make plans, but don’t take action. What you have are half-finished projects here, there, everywhere!
2. Offer Reassurance. Let her know there’s a light at the end of the tunnel (You!). Paint a picture of success.
Example: You want to be able to overcome procrastination and distractions to fully become your future self – the person you envision yourself to be in 6 months from now. The key to overcoming this problem is to create a system that includes a structured plan with built-in accountability. When you are able to do that, any goal is achievable and your future self will soon become your present self!
Fortunately for you, that’s exactly what I can help you with!
I believe you must master your mindset if you want to thrive in today’s world.
3. Introduction & Credibility. Introduce yourself, what you specialize in, and the passion behind your work. Avoid TMI and be SURE to stay concise!
Example: I’m Melinda, Business Success Coach, and my passion is helping smart, motivated entrepreneurs overcome procrastination and achieve their big goals, one brilliant step at a time.
[Describe your credentials, your past experiences that qualify you to help others with this problem] I’ve spent 10 years as a manager, and now I help people who are stuck in their business reach new heights with their goal setting.
4. Preview working together. Tell her what it’s like to work with you.
Example: I help my clients [describe what your clients want/need/crave] so they can [describe what their life looks like after they have reached their goals].
This brings us to you...
I build my business on helping people achieve their dreams and [results].
Through free content, paid services, and anything else– I want to make a difference in the world and help you realize and achieve your dreams. [Let them know what they can expect from you]
Whether you are looking to [result], [result], or [result], I’m here to help you reach your greatest potential and tap into your soul’s intuition.
My commitment to you is ….
Thank you for taking the time to visit. I’m thrilled to connect and excited for the journey ahead! Sign up below to receive my free gift.